This page includes excerpts from our full Terms & Conditions, provided here for your convenience.  Please refer to the Terms & Conditions page for full details related to any order placed on this website.

Data Protection

This site is owned and run by Direct 2U.com Limited. We do not collect any data about you unless you have filled in forms on our site. Any data collected from our forms is only used for our own processing use to aid us to give you the best service and so we can keep in contact, but this information will not in any way be passed or sold to any third party unless legally obliged. We do collect email addresses to use to send out product, services information and special offers, but this is an opt in data collection (found mainly on our forms) and at any time you can opt out and we will remove all your personal details from our databases. If you have any other queries about our policies please do not hesitate to contact us to discuss.

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What we collect

We may collect the following information:

• your name
• your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) if provided and email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offer
• purchases and orders made by you

For the exhaustive list of cookies we collect see the List of cookies we collect section.

We also use Google Adwords and Google Analytics on our site, please see Google's privacy policy for further information.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• internal record keeping and to manage registered account(s) you hold with us
• we may use the information to improve our products and services
• with your agreement, to send promotional emails about new products, special offers or other information which we think you may find interesting to the email address which you have provided
• from time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Our security measures include:

• we are an ISO 9001 registered business to which our data procedure policies are compliant
• encryption of data; we use an SSL (Secure Sockets Layer) certificate which is a standard cryptographic (security) protocol for establishing an encrypted link between servers, machines and applications operating over a network. All data that passes between web server and browser remains private and integral. The 'https' at the beginning of our url confirms we use this protocol.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can tick to indicate that you do want the information to be used by us for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at sales@direct2u.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. We keep personal and organisational data for a period of 6 years. Unless, a product you have purchased within your order has a guarantee that extends this time. In which case, we will hold your personal and organisational data for the duration of the product guarantee.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name	COOKIE Description
CART	The association with your shopping cart.
CATEGORY_INFO	Stores the category info on the page, that allows to display pages more quickly.
COMPARE	The items that you have in the Compare Products list.
CURRENCY	Your preferred currency
CUSTOMER	An encrypted version of your customer id with the store.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores the Customer Segment ID
EXTERNAL_NO_CACHE	A flag, which indicates whether caching is disabled or not.
FRONTEND	You sesssion ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The most recent product you have viewed.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.
POLL	The ID of any polls you have recently voted in.
POLLN	Information on what polls you have voted on.
RECENTLYCOMPARED	The items that you have recently compared.
STF	Information on products you have emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS	The products that you have recently viewed.
WISHLIST	An encrypted list of products added to your Wishlist.
WISHLIST_CNT	The number of items in your Wishlist.